In Google’s recently concluded consumer barometer survey, the facts about how today’s consumers use the internet is slowly sinking in; from how TV content is consumed across multiple devices, to where the purchase decision actually starts from. Stats that can provide real business intelligence and support marketing decisions are beginning to roll in, but one data set caught my attention.
Kaymu.com.ng is an online marketplace that was established to make buying and selling simple, secure, cheap, easy, hassle free; to be certain your needs are met completely and to end up putting a smile on the faces of customers because our sole aim is to make sure everyone goes home settled and happy.
For us marketing professionals that need certifications to show some level of proficiency, having a Google Analytics IQ certificate has been held in high esteem. Not only because it is seen to be unlike the generic AdWords certifications, or because, up until now, it was still a paid certification programme, it was also more technical and uncommon.
With the rise of ecommerce in Nigeria, it is no longer a question of whether or not people will buy your products online, the more prevalent question on the mind of the average business owner is where and how to sell these products online. So today I will take you on a short tour of some of the available solutions to you as a Nigerian business owner or entrepreneur. In no particular order, here’s a list
Thinking back to 2011, I had just found out that digital marketing was my dream career, and I went into it wholeheartedly. There was very little known back then about the world of the web and online advertising, Nigerian companies that ran Facebook ads seemed like some hot shot brands, and if you even understood the way they worked, you were almost idolized. Alas, that is all gone.
Today, platforms like Facebook advertising are gaining traction because of their accessibility and ease of use. But beyond being able to create ads, most advertisers without foundational knowledge of the workings of digital media seem to get it wrong more often than not, leading to unrealized profits, poor ROI on advertising campaigns, and in the end money lost.
Over the past few years, Facebook has established itself as the world’s largest social network, turned out to be larger than a lot of countries too. And that’s one major reason it has become every small business’ first point of call whenever advertising is mentioned. Needless to say, it has proved effective for a lot of brands, the ones who know how to use it. But the problem is, not everyone is well grounded in the big idea of advertising, or how marketing campaigns should work in the first place. That’s the purpose of this post, to get you aquatinted with what Facebook advertising is all about, and how you can take advantage of it.
During a company’s life cycle, there is often a need to upgrade existing platforms, change UI and UX patterns, upgrade admin systems and on and on, as was the case with Circuit Atlantic, a US to Nigeria logistics and procurement company. How this change is managed is usually up to the company’s IT and marketing staff, and the transition could make for a better experience or produce a short burst of irritated customers, needless to say, it could easily go both ways.
Before we look at the process that ensued in the case of Circuit Atlantic, let’s run through a few possible ways to make these transitions more successful.