Marketing

You might be losing 75% of your customers, here’s how to fix it

loosing 75 percent of customers
Reading Time: 4 minutes

In Google’s recently concluded consumer barometer survey, the facts about how today’s consumers use the internet is slowly sinking in; from how TV content is consumed across multiple devices, to where the purchase decision actually starts from. Stats that can provide real business intelligence and support marketing decisions are beginning to roll in, but one data set caught my attention.

Top selling product categories online in Nigeria

Reading Time: 1 minute With the rise of the ecommerce boom in Nigeria, businesses small and big are looking to enter into the space with products they know the market wants. The problem is, how do you determine these products? In today’s post, I detail out the top selling products online in Nigeria based on search queries carried out on Google. As you might well know…

How to sell on Kaymu.

how to sell on kaymu
Reading Time: 3 minutes

Kaymu.com.ng is an online marketplace that was established to make buying and selling simple, secure, cheap, easy, hassle free; to be certain your needs are met completely and to end up putting a smile on the faces of customers  because our sole aim is to make sure everyone goes home settled  and happy.

Google Analytics IQ Test Now Free

Reading Time: 1 minute

For us marketing professionals that need certifications to show some level of proficiency, having a Google Analytics IQ certificate has been held in high esteem. Not only because it is seen to be unlike the generic AdWords certifications, or because, up until now, it was still a paid certification programme, it was also more technical and uncommon.

But as of tomorrow, 22nd September, the Google Analytics IQ Exam will be taken for free on Google Partners!

How to sell online in Nigeria

Reading Time: 4 minutes

With the rise of ecommerce in Nigeria, it is no longer a question of whether or not people will buy your products online, the more prevalent question on the mind of the average business owner is where and how to sell these products online. So today I will take you on a short tour of some of the available solutions to you as a Nigerian business owner or entrepreneur. In no particular order, here’s a list

A step by step guide to advertising on Facebook

advertising on Facebook
Reading Time: 1 minute

Thinking back to 2011, I had just found out that digital marketing was my dream career, and I went into it wholeheartedly. There was very little known back then about the world of the web and online advertising, Nigerian companies that ran Facebook ads seemed like some hot shot brands, and if you even understood the way they worked, you were almost idolized. Alas, that is all gone.

Today, platforms like Facebook advertising are gaining traction because of their accessibility and ease of use. But beyond being able to create ads, most advertisers without foundational knowledge of the workings of digital media seem to get it wrong more often than not, leading to unrealized profits, poor ROI on advertising campaigns, and in the end money lost.