In Google’s recently concluded consumer barometer survey, the facts about how today’s consumers use the internet is slowly sinking in; from how TV content is consumed across multiple devices, to where the purchase decision actually starts from. Stats that can provide real business intelligence and support marketing decisions are beginning to roll in, but one data set caught my attention.
Two weeks ago, I was watching the playback of the Google I/O 2015 event, that’s where I first got wind of Android One and Google’s plan to bring cheap but high quality Android devices to developing nations. Today, Google announced the launch of the Android One for Nigeria!
What does this mean for the average Nigerian? You might ask; simply put, now we know a cheap ass Android phone that we can buy with confidence. Why? Because its backed by Google’s own Android One!
Reading Time: 1 minute With the rise of the ecommerce boom in Nigeria, businesses small and big are looking to enter into the space with products they know the market wants. The problem is, how do you determine these products? In today’s post, I detail out the top selling products online in Nigeria based on search queries carried out on Google. As you might well know…
Last week I had a funny conversation with a client, we had met once physically, and talked a few times over the phone, finally NDAs had been signed and it was time to talk about the big idea. The Skype conversation went something like this.