In Google’s recently concluded consumer barometer survey, the facts about how today’s consumers use the internet is slowly sinking in; from how TV content is consumed across multiple devices, to where the purchase decision actually starts from. Stats that can provide real business intelligence and support marketing decisions are beginning to roll in, but one data set caught my attention.
Two weeks ago, I was watching the playback of the Google I/O 2015 event, that’s where I first got wind of Android One and Google’s plan to bring cheap but high quality Android devices to developing nations. Today, Google announced the launch of the Android One for Nigeria!
What does this mean for the average Nigerian? You might ask; simply put, now we know a cheap ass Android phone that we can buy with confidence. Why? Because its backed by Google’s own Android One!
With the rise of ecommerce in Nigeria, it is no longer a question of whether or not people will buy your products online, the more prevalent question on the mind of the average business owner is where and how to sell these products online. So today I will take you on a short tour of some of the available solutions to you as a Nigerian business owner or entrepreneur. In no particular order, here’s a list
First time I really recognized mobile Monday was when I stumbled on the 2012 mobile ecommerce event. I had heard that important players in the field like Sabunta’s Onyeka and Kasuwa management (now Jumia)would be there, someone from Taafoo was also to be there although I cannot remember who exactly right now.
Trust me, for a young lad in his final year, dreaming of moving into the ecommerce industry, this was a dream I did not realize I had before now. I really wanted to be there and meet face to face with some of the biggest players at the time that had come to disrupt the otherwise stable ecommerce sector in Nigeria.
Its 2:40am and I’m sitting at the nice executive table in my studio apartment, a place I have come to consider my “work space”. I’m working on a marketing plan I asked myself to draft earlier today, or rather yesterday. And as I try to make this plan out to be something practical and valuable to both my learning process and that of my company, I cast my mind back on the last few days and think to myself, it’s a huge gap between theory and practice.
If you read my last post on how not being online costs you money, and hopefully I could convince you of the fact, this is a follow-up post on how to get found online in a few simple steps. It’s a two-part series because of the volume of its content. I wouldn’t like to have you sleep off while I’m talking now would I.
I’m sure you’re wondering what this guy wants to say to you now to convince you of some lie right? Don’t worry I’ll go straight to the lies so I don’t waste your time. But don’t forget the lie, not being online costs you money.
My blog started on Monday 24th, and I was really excited to get it going. Coming from my word-of-mouth freelance marketing style and moving online was a big boost for me. And then I posted this picture on Facebook advertising my site and an initial offer. Ten minutes later an old friend calls, she just saw my ad and would like to refer me to her company. Just two days after my launch.
As a website designer I have heard a lot of “gist” on the amount people pay for designing websites in Nigeria. Some are outright hilarious, especially when you get to find out and see for yourself what they pay all that money for.
So today I’ll be writing on the cost of building a website in Nigeria.