Need-to-know

You might be losing 75% of your customers, here’s how to fix it

loosing 75 percent of customers
Reading Time: 4 minutes

In Google’s recently concluded consumer barometer survey, the facts about how today’s consumers use the internet is slowly sinking in; from how TV content is consumed across multiple devices, to where the purchase decision actually starts from. Stats that can provide real business intelligence and support marketing decisions are beginning to roll in, but one data set caught my attention.

Cheap and Quality Android for just N17,000 – Android One

android one
Reading Time: 2 minutes

Two weeks ago, I was watching the playback of the Google I/O 2015 event, that’s where I first got wind of Android One and Google’s plan to bring cheap but high quality Android devices to developing nations. Today, Google announced the launch of the Android One for Nigeria!

What does this mean for the average Nigerian? You might ask; simply put, now we know a cheap ass Android phone that we can buy with confidence. Why? Because its backed by Google’s own Android One!

How to sell online in Nigeria

Reading Time: 4 minutes

With the rise of ecommerce in Nigeria, it is no longer a question of whether or not people will buy your products online, the more prevalent question on the mind of the average business owner is where and how to sell these products online. So today I will take you on a short tour of some of the available solutions to you as a Nigerian business owner or entrepreneur. In no particular order, here’s a list

My first Mobile Monday experience

momo nigeria
Reading Time: 2 minutes

First time I really recognized mobile Monday was when I stumbled on the 2012 mobile ecommerce event. I had heard that important players in the field like Sabunta’s Onyeka and Kasuwa management (now Jumia)would be there, someone from Taafoo was also to be there although I cannot remember who exactly right now.

Trust me, for a young lad in his final year, dreaming of moving into the ecommerce industry, this was a dream I did not realize I had before now. I really wanted to be there and meet face to face with some of the biggest players at the time that had come to disrupt the otherwise stable ecommerce sector in Nigeria.

The huge gap between theory and practice

Reading Time: 3 minutes

Its 2:40am and I’m sitting at the nice executive table in my studio apartment, a place I have come to consider my “work space”. I’m working on a marketing plan I asked myself to draft earlier today, or rather yesterday. And as I try to make this plan out to be something practical and valuable to both my learning process and that of my company, I cast my mind back on the last few days and think to myself, it’s a huge gap between theory and practice.

5 Reasons why not being online costs you money

Reading Time: 3 minutes

I’m sure you’re wondering what this guy wants to say to you now to convince you of some lie right? Don’t worry I’ll go straight to the lies so I don’t waste your time. But don’t forget the lie, not being online costs you money.

My blog started on Monday 24th, and I was really excited to get it going. Coming from my word-of-mouth freelance marketing style and moving online was a big boost for me. And then I posted this picture on Facebook advertising my site and an initial offer. Ten minutes later an old friend calls, she just saw my ad and would like to refer me to her company. Just two days after my launch.

How much should your website cost?

Reading Time: 5 minutes

As a website designer I have heard a lot of “gist” on the amount people pay for designing websites in Nigeria. Some are outright hilarious, especially when you get to find out and see for yourself what they pay all that money for.
So today I’ll be writing on the cost of building a website in Nigeria.