For us marketing professionals that need certifications to show some level of proficiency, having a Google Analytics IQ certificate has been held in high esteem. Not only because it is seen to be unlike the generic AdWords certifications, or because, up until now, it was still a paid certification programme, it was also more technical and uncommon.
But as of tomorrow, 22nd September, the Google Analytics IQ Exam will be taken for free on Google Partners!
I think this is great news for all of us willing to take one more exam, I’d be sure to try it out and give my feedback.
You can check out Google Partners here https://google.com/partners