Marketing

An introduction to Facebook advertising.

into to FB ads
Reading Time: 4 minutes

Over the past few years, Facebook has established itself as the world’s largest social network, turned out to be larger than a lot of countries too. And that’s one major reason it has become every small business’ first point of call whenever advertising is mentioned. Needless to say, it has proved effective for a lot of brands, the ones who know how to use it. But the problem is, not everyone is well grounded in the big idea of advertising, or how marketing campaigns should work in the first place. That’s the purpose of this post, to get you aquatinted with what Facebook advertising is all about, and how you can take advantage of it.

Upgrading Platform UI: A case study using Circuit Atlantic

CA case study
Reading Time: 4 minutes

During a company’s life cycle, there is often a need to upgrade existing platforms, change UI and UX patterns, upgrade admin systems and on and on, as was the case with Circuit Atlantic, a US to Nigeria logistics and procurement company. How this change is managed is usually up to the company’s IT and marketing staff, and the transition could make for a better experience or produce a short burst of irritated customers, needless to say, it could easily go both ways.
Before we look at the process that ensued in the case of Circuit Atlantic, let’s run through a few possible ways to make these transitions more successful.

Email Optimization for beginners: Laying out a foundation

Reading Time: 3 minutes

Hey everyone, first off I would like to apologize for the long break I seem to have taken from writing. It was really not anticipated, keeping up with publishing content while working your ass off at a job isn’t really something we plan for. That said, I promise to do my best to make sure I have relevant and rich content published here every week. So help me God 🙂

Alright, now that that is out of the way, let’s dig into today’s topic: Email optimization.

For every marketer, this topic might well be an old one, but I’m sure there are a few people out there who are just beginning this journey to email optimization. So this post is to help out that particular set, and frankly everyone, to gain a better standing from the start of that journey.

7 Tips to start your blog with a bang

Reading Time: 4 minutes

Thinking of starting your own blog? Yipeee!

It’s one cool thing I can tell you. To put yourself out there and offer value to people from all walks of life. WOW.

Best darn thing I’ve done in a while.

If you haven’t settled for that yet, it’s OK. No need to rush. Now singing “One step at a time” by Taylor Swift, lol.

Alright, I’ll be sharing with you a few tips on making sure you get off on the right foot with blogging

I want more traffic on my blog!

Reading Time: 5 minutes

Image from iStockPhoto

If you have a website with little traffic flowing through to it, the frustration can sometimes be unnerving. And most times you think you should just quit, or leave the site at that and hope for the best.

But none of these things would bring in more traffic to your website.  In fact, it’ll take