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An introduction to Facebook advertising.

into to FB ads

Over the past few years, Facebook has established itself as the world’s largest social network, turned out to be larger than a lot of countries too. And that’s one major reason it has become every small business’ first point of call whenever advertising is mentioned. Needless to say, it has proved effective for a lot of brands, the ones who know how to use it. But the problem is, not everyone is well grounded in the big idea of advertising, or how marketing campaigns should work in the first place. That’s the purpose of this post, to get you aquatinted with what Facebook advertising is all about, and how you can take advantage of it.

Upgrading Platform UI: A case study using Circuit Atlantic

CA case study

During a company’s life cycle, there is often a need to upgrade existing platforms, change UI and UX patterns, upgrade admin systems and on and on, as was the case with Circuit Atlantic, a US to Nigeria logistics and procurement company. How this change is managed is usually up to the company’s IT and marketing staff, and the transition could make for a better experience or produce a short burst of irritated customers, needless to say, it could easily go both ways.
Before we look at the process that ensued in the case of Circuit Atlantic, let’s run through a few possible ways to make these transitions more successful.

How did Taafoo get left behind?

taafoo

First time I heard of Taafoo, I was in my third year in the university. It seemed like a pretty good deal way back then, and all my classmates got their girlfriends gifts from there. I checked the site out, seemed nice, but back then, luckily enough, I had no girlfriends so I didn’t see the need to use their services just yet. Time passed and so did the idea of Taafoo as an ecommerce site, I had found Amazon.
Then came the other sites, 3stiches (which was later added to Konga Fashion), then Dealdey, I loved it so much because of the restaurant deals, almost all my orders on that site are still food related, Jumia and Konga came in later and they officially changed the playing field.

Nigeria’s Walmart – Shoprite

shoprite, nigeria's walmart

I had never really thought about it, not until I read the Walmart book by one of its former VP’s, can’t remember its name now. But then, about a month later and I step into Shoprite Ikeja and I’m taken by surprise at the similarities in open view.

From the promotion of friendly in-store staff, to the checkout management, to the lowest price inventory approach… it’s a long list, but all things considered, I believe what we have here is an attempt to incorporate a successful business model.

My first Mobile Monday experience

momo nigeria

First time I really recognized mobile Monday was when I stumbled on the 2012 mobile ecommerce event. I had heard that important players in the field like Sabunta’s Onyeka and Kasuwa management (now Jumia)would be there, someone from Taafoo was also to be there although I cannot remember who exactly right now.

Trust me, for a young lad in his final year, dreaming of moving into the ecommerce industry, this was a dream I did not realize I had before now. I really wanted to be there and meet face to face with some of the biggest players at the time that had come to disrupt the otherwise stable ecommerce sector in Nigeria.