During a company’s life cycle, there is often a need to upgrade existing platforms, change UI and UX patterns, upgrade admin systems and on and on, as was the case with Circuit Atlantic, a US to Nigeria logistics and procurement company. How this change is managed is usually up to the company’s IT and marketing staff, and the transition could make for a better experience or produce a short burst of irritated customers, needless to say, it could easily go both ways.
Before we look at the process that ensued in the case of Circuit Atlantic, let’s run through a few possible ways to make these transitions more successful.