(Updated Apr, 2021)

With the rise of ecommerce in Nigeria, it is no longer a question of whether or not people will buy your products online, the more prevalent question on the mind of the average business owner is where and how to sell these products online. So today I will take you on a short tour of some of the available solutions to you as a Nigerian business owner or entrepreneur. In no particular order, here’s a list

1 – Konga Marketplace

Known increasingly as one of Nigeria’s largest online stores, Konga took things a step further when they announced the possibility for other merchants to sell their products on the Konga website. An obvious advantage this has is Konga’s already growing customer base, this gives your products the right exposure and lends some credence to your brand.

Click here to check out the website -> http://www.konga.com/sell

konga marketplace - osaze osoba

2 – Jumia Nigeria

Known as an international brand owned by the now popular Rocket Internet, Jumia (http://jumia.com.ng) aims to be the African version of Amazon. It started in Nigeria in 2013, known back then as Kaymu, and has been building an audience ever since. Jumia offers a lot of services to help protect both buyers and sellers from being defrauded online, and is a more dedicated service to the general idea of an online marketplace. Jumia is open to both individuals and businesses, and offers advertising services as well, similar to Konga, to help promote your products on its homepage. Start selling on Jumia.

3 – Jiji Nigeria

Last on this short list is Jiji.ng, a classified ads platform that has become quite popular among Nigerians. Jiji acquired OLX a few years back to become the biggest (and basically the only worthwhile) classifieds platform available in Nigera. You can start selling on jiji here.

By design, using Jiji is easy and pain free, with a ver low barrier to entry for sellers. I have personally sold three items now on Jiji and it has its pros and cons. Pros being the instant access to thousands of customers, while the major con for me was the mixed reception I got. Everyone is constantly trying to haggle prices with you like it’s fish you’re selling, but I guess that’s just a Nigerian thing. The main benefit of using jiji vs the ecommerce platforms like Konga and Jumia is that there is no revenue share with the platform. Your profit is yours to keep.

Last option on this list is the custom online store, and most businesses are wise enough to ensure that they run both, this helps ensure that you have an owned spot in the world of ecommerce which isn’t influenced by external factors like changing managements or policies. Whatever you decide though, be sure to get on this train, ecommerce has come to stay in Nigeria and the timing of businesses taking action can make or break future benefits.

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20 Comments

  • okorie nwachukwu Samuel
    Posted November 1, 2014 at 2:53 am 0Likes

    I want my goods to seen on line so I can meet serious buyers

    • Osaze
      Posted November 2, 2014 at 6:11 am 0Likes

      Hi Okorie,

      Have you tried out any of the solutions listed above?

  • Daisy
    Posted November 6, 2014 at 5:48 am 0Likes

    Hey Osaze. Nice one. Just wanted to send a shout out and say thanks for this. Keep ’em coming! 🙂

  • cendstudios
    Posted March 11, 2015 at 7:40 pm 0Likes

    Konga is real. People are making it there. Even if you are a manufacturer, importer or developer. For instance I develop softwares and I sell them on Konga. Here is the link http://www.konga.com/Cendstudios

  • yuli interior
    Posted October 19, 2015 at 7:25 am 0Likes

    Hello. Love your post. We are into custom designed home decor/ accessories. We have stores on both Kaymu and Konga as well as a website (www.yuliinterior.com). Now, the truth is we have recorded some sales online, however given the quality and affordability of most of our products, I do believe we are not getting enough exposure and am confused as to how to go about doing that. For a new start up, it’s really not plausible for us to spend our funds on advertisement at present. Hopefully, in time we can and before then customers will find us.

  • afrozon
    Posted November 6, 2015 at 7:13 pm 0Likes

    Afrozon is an online auction marketplace similar to Ebay and Amazon based in Nigeria Founded in 2015. Afrozon is a platform where anyone can buy or sell virtually anything ranging from old to new in all categories at either buy now price or auction (highest bidder win the goods) we are a safe and secure platform where buyer and seller can transact save online, we use the escrow service where funds are held until Buyers receives goods and all obligations have been fulfilled.
    Join us Today Register @ http://www.afrozon.com.ng and start selling or buying. its totally free for user to create there own store/business online.
    We appreciate every recommendation you make to your friends and family.

  • chinedu
    Posted January 6, 2016 at 3:19 am 0Likes

    Olx sells stuff pretty fast ooooh

  • Rowena obas
    Posted January 10, 2016 at 9:41 pm 0Likes

    please try the link below, they are new and its free to sell any thing at auction or buy now

    http://www.afrozon.com.ng

  • Kay
    Posted January 21, 2016 at 12:29 pm 0Likes

    http://www.ohmashoes.com too…they sell women shoes up to size 13WW (EUR 44WW) and Free Delivery Anywhere in Nigeria

  • Rowena
    Posted January 21, 2016 at 7:44 pm 0Likes

    Remember you can list your product on afrozon for free to increase the possibility of reaching millions of Nigeria.

    Sell through http://www.afrozon.com.ng

  • joan
    Posted June 21, 2016 at 8:01 am 0Likes

    how do Afrozon operate?do they deliver products to the customers

    • Rowena
      Posted July 1, 2016 at 7:16 am 0Likes

      Afrozon is a marketplace for big and small businesses to transact online .Afrozon don’t deliver product to buyer but that’s the seller responsible when you buy your goods afrozon holds the fund at escrow and when all buyer demands are ment only them will afrozon release funds to the seller this way both seller and buyer have a secure and save transactions.

      Afrozon will also deliver products sold by afrozon or if any seller chooses to use afrozon service it will also deliver products from other seller .

      Afrozon is a selling and buying platform for any one to sell or buy anything.

  • Rosemary
    Posted June 27, 2016 at 5:30 pm 0Likes

    Hi, I heard it’s not easy to sell on Jumia.
    How true is this?

    • Rowena
      Posted July 1, 2016 at 7:18 am 0Likes

      Afrozon is a marketplace for big and small businesses to transact online .Afrozon don’t deliver product to buyer but that’s the seller responsible when you buy your goods afrozon holds the fund at escrow and when all buyer demands are ment only them will afrozon release funds to the seller this way both seller and buyer have a secure and save transactions.

      Afrozon will also deliver products sold by afrozon or if any seller chooses to use afrozon service it will also deliver products from other seller .

      Afrozon is a selling and buying platform for any one to sell or buy anything.

    • Rowena
      Posted July 1, 2016 at 7:21 am 0Likes

      Try Afrozon marketplace its user friendly and seller and buyer are in total control of their market

  • Amy
    Posted July 15, 2016 at 8:13 pm 0Likes

    Try @allthingsfiery_atf they are really good with branding and advertising. They are also quite affordable. https://www.facebook.com/AllThingsFiery https://www.instagram.com/ALLTHINGSFIERY_ATF/

  • uthman saheed
    Posted August 1, 2016 at 2:08 am 0Likes

    Thanks for this post as its still very useful today. I need to sell my E-books and don’t know the best place for that in Nigeria. Do all these above sell Ebooks?

    • Osaze
      Posted August 1, 2016 at 9:00 pm 0Likes

      Not to the best of my knowledge Saheed. Maybe other readers can shed more light on that, in the mean time, I’d check and see if I find anything

  • jumoke
    Posted September 5, 2016 at 6:47 pm 0Likes

    Thanks so much

  • blank
    Posted September 23, 2016 at 8:04 am 0Likes

    Try wazobay.com, that’s the hotness in the block now. Right there you get the opportunity to advertise your products online. Be it a phone, laptop, clothings, house, jobs etc. Whatever it is meets you at the point of your need

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