With the rise of ecommerce in Nigeria, it is no longer a question of whether or not people will buy your products online, the more prevalent question on the mind of the average business owner is where and how to sell these products online. So today I will take you on a short tour of some of the available solutions to you as a Nigerian business owner or entrepreneur. In no particular order, here’s a list

 

1 – Konga Marketplace

Known increasingly as one of Nigeria’s largest online stores, Konga took things a step further when they announced the possibility for other merchants to sell their products on the Konga website. An obvious advantage this has is Konga’s already growing customer base, this gives your products the right exposure and lends some credence to your brand. There has been no official word on the details of this offer yet though, but with the list of innovative service offerings they have implemented so far, I can assure you that this will be worthwhile.

Click here to check out the website -> http://www.konga.com/sell

konga marketplace - osaze osoba

 

2 – Kaymu Nigeria

Known as an international brand owned by the now popular Rocket Internet, Kaymu (http://Kaymu.com.ng ) aims to be the African version of Ebay. It started in Nigeria in 2013 and has been building an audience ever since. Kaymu offers a lot of services to help protect both buyers and sellers from being defrauded online, and is a more dedicated service to the general idea of an online marketplace. It’s worth noting however, that Kaymu isn’t focused on large brands or even business owners specifically, its market is open for all including individuals who want to sell off their personal items. Good or bad for your business? That’s up to you to decide I guess.

sell online on Kaymu - osaze osoba

 

3 – Dealdey

Arguably, a lot of Nigerians don’t still get the Dealdey idea, most see it as a thing of dreams to be featured on Dealdey, not realizing that it is quite open to any interested business owner or brand. All you have to do really is call their service center to understand how it works, or visit this page -> http://www.dealdey.com/merchant_welcome

Dealdey has been around a bit longer than its now larger competitors like Konga and Jumia, but it has gained traction over the years and has become a frequent deal spot for lots of Nigerians (myself included). It has a high potential for brand exposure due to the more limited number of items that go on display per time, putting your brand/products in a better spot for potential customers.

sell online on Dealdey- osaze osoba

 

4 – OLX Nigeria

Last on this short list is OLX, and although many see it as way too broad (myself included again), OLX has become quite popular among Nigerians, I’d say with the right marketing campaign and a repurposed business model, OLX could become quite interesting. This is by no means a downplay on the efforts put in by the team so far, it just wouldn’t be my first point of call to sell a truckload of good brands #myopinion.

The idea behind OLX is simple, put up your products or services (yup, even babysitting services) on the OLX website and get contacted for purchase and jobs, the same as most of the other businesses on this list, only difference is, the brand hasn’t achieved the right status as of now, so you can reach a specific market target on OLX, just be sure of the audience you are targeting, and make sure you’re pulling them in.

sell online on OLX- osaze osoba

In all these services, as to the best of my knowledge, a percentage or fixed cost is taken from revenue gotten from sales, but hey, profit sharing has worked in so many businesses it cannot be ignored as a valid model. It’s better to have the right kind of exposure and make money while at it.

Last option on this list is the custom online store, and most businesses are wise enough to ensure that they run both, this helps ensure that you have an owned spot in the world of ecommerce which isn’t influenced by external factors like changing managements or policies. Whatever you decide though, be sure to get on this train, ecommerce has come to stay in Nigeria and the timing of businesses taking action can make or break future benefits.

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20 Comments

  • okorie nwachukwu Samuel
    Posted November 1, 2014 at 2:53 am 0Likes

    I want my goods to seen on line so I can meet serious buyers

    • Osaze
      Posted November 2, 2014 at 6:11 am 0Likes

      Hi Okorie,

      Have you tried out any of the solutions listed above?

  • Daisy
    Posted November 6, 2014 at 5:48 am 0Likes

    Hey Osaze. Nice one. Just wanted to send a shout out and say thanks for this. Keep ’em coming! 🙂

  • cendstudios
    Posted March 11, 2015 at 7:40 pm 0Likes

    Konga is real. People are making it there. Even if you are a manufacturer, importer or developer. For instance I develop softwares and I sell them on Konga. Here is the link http://www.konga.com/Cendstudios

  • yuli interior
    Posted October 19, 2015 at 7:25 am 0Likes

    Hello. Love your post. We are into custom designed home decor/ accessories. We have stores on both Kaymu and Konga as well as a website (www.yuliinterior.com). Now, the truth is we have recorded some sales online, however given the quality and affordability of most of our products, I do believe we are not getting enough exposure and am confused as to how to go about doing that. For a new start up, it’s really not plausible for us to spend our funds on advertisement at present. Hopefully, in time we can and before then customers will find us.

  • afrozon
    Posted November 6, 2015 at 7:13 pm 0Likes

    Afrozon is an online auction marketplace similar to Ebay and Amazon based in Nigeria Founded in 2015. Afrozon is a platform where anyone can buy or sell virtually anything ranging from old to new in all categories at either buy now price or auction (highest bidder win the goods) we are a safe and secure platform where buyer and seller can transact save online, we use the escrow service where funds are held until Buyers receives goods and all obligations have been fulfilled.
    Join us Today Register @ http://www.afrozon.com.ng and start selling or buying. its totally free for user to create there own store/business online.
    We appreciate every recommendation you make to your friends and family.

  • chinedu
    Posted January 6, 2016 at 3:19 am 0Likes

    Olx sells stuff pretty fast ooooh

  • Rowena obas
    Posted January 10, 2016 at 9:41 pm 0Likes

    please try the link below, they are new and its free to sell any thing at auction or buy now

    http://www.afrozon.com.ng

  • Kay
    Posted January 21, 2016 at 12:29 pm 0Likes

    http://www.ohmashoes.com too…they sell women shoes up to size 13WW (EUR 44WW) and Free Delivery Anywhere in Nigeria

  • Rowena
    Posted January 21, 2016 at 7:44 pm 0Likes

    Remember you can list your product on afrozon for free to increase the possibility of reaching millions of Nigeria.

    Sell through http://www.afrozon.com.ng

  • joan
    Posted June 21, 2016 at 8:01 am 0Likes

    how do Afrozon operate?do they deliver products to the customers

    • Rowena
      Posted July 1, 2016 at 7:16 am 0Likes

      Afrozon is a marketplace for big and small businesses to transact online .Afrozon don’t deliver product to buyer but that’s the seller responsible when you buy your goods afrozon holds the fund at escrow and when all buyer demands are ment only them will afrozon release funds to the seller this way both seller and buyer have a secure and save transactions.

      Afrozon will also deliver products sold by afrozon or if any seller chooses to use afrozon service it will also deliver products from other seller .

      Afrozon is a selling and buying platform for any one to sell or buy anything.

  • Rosemary
    Posted June 27, 2016 at 5:30 pm 0Likes

    Hi, I heard it’s not easy to sell on Jumia.
    How true is this?

    • Rowena
      Posted July 1, 2016 at 7:18 am 0Likes

      Afrozon is a marketplace for big and small businesses to transact online .Afrozon don’t deliver product to buyer but that’s the seller responsible when you buy your goods afrozon holds the fund at escrow and when all buyer demands are ment only them will afrozon release funds to the seller this way both seller and buyer have a secure and save transactions.

      Afrozon will also deliver products sold by afrozon or if any seller chooses to use afrozon service it will also deliver products from other seller .

      Afrozon is a selling and buying platform for any one to sell or buy anything.

    • Rowena
      Posted July 1, 2016 at 7:21 am 0Likes

      Try Afrozon marketplace its user friendly and seller and buyer are in total control of their market

  • Amy
    Posted July 15, 2016 at 8:13 pm 0Likes

    Try @allthingsfiery_atf they are really good with branding and advertising. They are also quite affordable. https://www.facebook.com/AllThingsFiery https://www.instagram.com/ALLTHINGSFIERY_ATF/

  • uthman saheed
    Posted August 1, 2016 at 2:08 am 0Likes

    Thanks for this post as its still very useful today. I need to sell my E-books and don’t know the best place for that in Nigeria. Do all these above sell Ebooks?

    • Osaze
      Posted August 1, 2016 at 9:00 pm 0Likes

      Not to the best of my knowledge Saheed. Maybe other readers can shed more light on that, in the mean time, I’d check and see if I find anything

  • jumoke
    Posted September 5, 2016 at 6:47 pm 0Likes

    Thanks so much

  • blank
    Posted September 23, 2016 at 8:04 am 0Likes

    Try wazobay.com, that’s the hotness in the block now. Right there you get the opportunity to advertise your products online. Be it a phone, laptop, clothings, house, jobs etc. Whatever it is meets you at the point of your need

Comments are closed.